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Three essays on the time series of returns
(University of Missouri--Columbia, 2023)
This dissertation consists of three essays on the time series of asset returns. The first essay in Chapter 1--Time-Varying Drivers of Stock Prices--provides novel evidence of the time-varying roles of subjective expectations ...
Organization's response to external disruptive events
(University of Missouri--Columbia, 2022)
endorser's negative publicity often spills over to the brand. While research on the economic effects of such events is widespread, we remain largely uninformed of their impact on the key reason why brands hire celebrities, i.e., to enhance customer...